WPE is especially unique in that it provides a strong link between sports, training, and information & communication technology (ICT) – leveraging the traditional and the cutting edge harmoniously.

WPE is an umbrella organization that controls a number of smaller entities, including Tri-Maine Productions, The Tri-Maine Race Series, Tri-Maine Swim Clinics, The PolarBear Tri/Duathlon, The Shipbuilders Triathlon, The WildBear Tri/Duathlon, The Zone Urban/EPIC Triathlon and Festival, The Lobsterman Triathlon, tri-maine.com, urban-epic.com, myraceworld.com, willpowercompany.com, and additional web/software properties. WPE owns service marks in Maine for Ironbear, Wildbear, Shipbuilders, Lobsterman, and Urban/EPIC. It is pursuing federal marks on Urban/EPIC and MyRaceWorld.

Goals of WillPower Enterprises (WPE):

√ Offer products and services of the highest caliber that enhance the lives of our customers. √ Promote a health-conscious, youthful, and exciting way of life. √ Provide experiences and opportunities for consumers in all facets of this lifestyle. √ Create a brand that inspires, motivates, and encourages achievement, loyalty, and a better way of living. √ Develop and utilize cutting-edge software that will change the very way we think about and experience competition. √ Encourage the building of strong relationships between people from all backgrounds and walks of life through a common commitment to health and happiness. √ Connect consumers with vendors and sponsors that are appropriate, helpful, and enjoyable. √ Be a leader, both locally and regionally, in creating, executing, and cultivating a health-oriented lifestyle, with a particular focus on endurance sports. √ Promote fitness, achievement, and community-building, while breaking down cultural, social, and/or economic barriers to this lifestyle.